Aesthem BRAND DESIGN
Created a unique visual identity that shapes my brand's aesthetics.
Created a unique visual identity that shapes my brand's aesthetics.
PERSONAS
PERSONAS
These specific personas helps differentiate the brand from the crowd and creates a unique brand position.
These specific personas helps differentiate the brand from the crowd and creates a unique brand position.
SOULFUL.
SOPHISTICATED.
STYLISH.
EARTHY.
THOUGHTFUL.
COLOR PALETTE
COLOR PALETTE
This palette evokes a sense of luxury and refinement, complementing the high-end nature of the brand. The primary colors provide a timeless and versatile backdrop and accent colors add warmth and depth, creating a harmonious balance between dark and light tones.
This palette evokes a sense of luxury and refinement, complementing the high-end nature of the brand. The primary colors provide a timeless and versatile backdrop and accent colors add warmth and depth, creating a harmonious balance between dark and light tones.
#F6F7F1
#181818
#C6A572
#171D13
#C9C8AC
#F6F7F1
#181818
#C6A572
#171D13
#C9C8AC
#F6F7F1
#181818
#C6A572
#171D13
#C9C8AC
#F6F7F1
#181818
#C6A572
#171D13
#C9C8AC
#F6F7F1
#181818
#C6A572
#171D13
#C9C8AC
#F6F7F1
#181818
#C6A572
#171D13
#C9C8AC
PRE-LAUNCH PAGE DESIGN
PRE-LAUNCH PAGE DESIGN
Keeping the brand aesthetics in mind, this primary digital touchpoint is thoughtfully designed with intentional copywriting.
Keeping the brand aesthetics in mind, this primary digital touchpoint is thoughtfully designed with intentional copywriting.
ART-DIRECTED PRODUCT SHOTS USING AI
Aesthem art placed in these AI generated settings depict the desired lifestyle of the target customer, who seeks awe in beautiful and surreal spaces, contentment in their home, and a quiet sense of status.
Aesthem art placed in these AI generated settings depict the desired lifestyle of the target customer, who seeks awe in beautiful and surreal spaces, contentment in their home, and a quiet sense of status.
INSPIRATION BOARD
INSPIRATION BOARD
Inspired by the strokes, forms, texture, negative space, warmth, and artistic depth, these images reflect a fusion of refined design elements, upscale aesthetics, and creative ingenuity.
Inspired by the strokes, forms, texture, negative space, warmth, and artistic depth, these images reflect a fusion of refined design elements, upscale aesthetics, and creative ingenuity.
AESTHEM BRANDING
AESTHEM BRANDING
